Allu Arjun turned brand ambassador for Telugu Hero

Allu Arjun has acquired
good fan following in
Kerala with all the films of
him being release there
and registering hits. So
Producers are encashing his craze in Malayalam.
Ram Charan was unknown
to Kerala Audience and to
promote 'Magadheera'
Malayalam version,
Producer Allu Aravind used Allu Arjun photos on film
posters. This business trick
worked out and film is
getting good response.
Now Manchu Manoj's
'Bindass' film is being released as 'Happy-2' in
Malayalam. As Manoj is
unknown to Malayalam
Audience, Film Producers
are promoting film with
Allu Arjun photo on posters. A statement "I am
Hero in "Happy', Manoj
Hero in 'Happy-2'. Film will
be good, all of you see"
also given alongwith Allu
Arjun photos. It seems like Allu Arjun turned Brand
ambassador to promote
Telugu Heroes in Kerala.