Badrinath's Guntur rights sold for a whopping price

The promotion blitzkrieg
for one of the most
awaited films of 2011,
Badrinath has just begun.
Right from tidbits about
the film's shooting to outdoor promotions, the
marketing is expected to
be quite extensive to
generate huge buzz about
the film. The film starring
Allu Arjun, Tamannaah and Prakash Raj is also one of
the most expensive films
made in Telugu and the
fact that V V Vinayak has
directed the film, is the
icing on the cake. The film has generated so much
interest in buyers that
distributors and buyers
are quoting hugeprices to
secure the rights of the
film in several areas. A source tells us that the
film's rights for Guntur
area have been sold for
around Rs 2.75 crores!
Last year, despite bad
reviews and negative talk, Allu Arjun's Varudu
collected around Rs 1.34
crores in its first week in
Guntur. With the pre-
release hype with
Badrinath has, it'll be interesting to see how the
film opens in all areas
including Guntur.